雖然海倫凱勒曾經講過:"The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart",但可口可樂卻決定利用觸覺把快樂傳達到內心深處,皆因他們推出了一個為失明人士而設的包裝系列-“Coca-Cola Braille”,並以凸印形式把字句或名字印在罐子上,讓失明人士摸得到讀得到。
影片來源:https://www.youtube.com/watch?v=Y55KQUAT1kE
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