Adidas has overtaken Jordan as the #2 brand in U.S. sport footwear. This is an achievement I never thought I would see in my lifetime.
— Matt Powell (@NPDMattPowell) September 18, 2017
adidas憑着Yeezy Boost、NMD、Ultraboost等鞋款力撼Nike，兩雄爭奪波鞋界一哥之位，adidas火力全開之際，成功把Nike旗下的Jordan Brand擊倒。知名體育產業分析師Matt Powell於Twitter指出，adidas已經把Jordan Brand拉下來，成為美國第二大運動鞋品牌。
Adidas sport footwear sales grew more than half for themonth and share grew by nearly half, to 13 percent.
— Matt Powell (@NPDMattPowell) September 18, 2017
Nike brand footwear sales were down for the month of August, as were Brand
— Matt Powell (@NPDMattPowell) September 18, 2017
Jordan and Converse.
Matt亦表示adidas8月份的運動鞋銷量急增一倍；相反，Nike以及旗下的Jordan Brand、Converse的球鞋銷量齊齊下跌。看來Nike的王位已搖搖欲墜，加上HyperAdapt 1.0的設計師又轉投Tesla，有生之年可以見證adidas當一哥？
